Success Story
The event, hosted by the Recreation Vehicle Industry Association (RVIA) from Nov. 27-30, 2017 at the Kentucky Exposition Center in Louisville, Kentucky. RVIA president Frank Hugelmeyer boasted that the show offered 1.2 million square feet of display space featuring the latest and greatest that RV manufacturers and suppliers have to offer.
According to a release, the forecast prepared by RV industry analyst Richard Curtin, states the RV industry’s shipments will top a staggering half a million units in 2017 with expectations of 505,600 units shipped by the end of the year. This represents a 13% increase above the projected 2017 total of 445,700 units. Most importantly for Micro-Air and their followers is the market projection sees towable RVs ending 2017 at 444,100 units and then jumping to 455,200 units in 2018.
Challenge
Sharing the Good News about EasyStart™ & EasyZone™
For a little over a year, RV consumers and dealers have been installing EasyStart™ in their trailers. With over 400,000 new trailers adventuring into the wilderness, Micro-Air’s, Andy Spaziani and Matteo Giovanetti, top engineers from Micro-Air, knew they wanted to spread the word to help RVers solve RV air conditioner start-up problems with EasyStart™. The National RV trade show was the picture-perfect event to see their current dealers and meet new dealers to share the good news about the EasyStart and their new EasyZone™.
Non-Stop Demonstrations Over 4 Days At RVIA Show
A never-ending parade of dealers and mobile RV technicians streamed into the booth from the moment the team got set-up. Andy and Matteo provided live EasyStart™ and EasyZone™ demonstrations, and discussions to dealers. They produced a quick 90-second video showing how the EasyStart effortlessly starts a 15,000 BTU recreational vehicle air conditioner with an 1800W modified sine wave inverter! Click this link to see the video.
EasyZone™ with Bluetooth support enables remote control from iPhone and Android applications. EasyZone™ is a fully-compatible replacement of the 2 most popular Dometic Rooftop A/C control boards. The EasyZone™ control circuit board is drop-in compatible with both Dometic CCC2 Multi-Zone or LCD SZ thermostats, which is an enhancement over Dometic’s existing solutions.
Besides the obvious benefits of the EasyStart, this EasyZone™ product includes many new and advanced features beyond what the OEM currently provides:
• Integrated EasyStart™ Soft Starter to simplify aftermarket upgrading Incorporates new “soft stop” feature to quiet both the compressor shutdown along with the startup*
• Adds solid-state, low-speed fan startup to gradually bring fan to target speed, making it less abrupt and disturbing*
* These noted features are quite revolutionary and industry unique for any RV or marine A/C controls on the market today.
Micro-Air had a terrific show meeting air conditioner, generator and inverter manufacturers and making a lot of new RV dealer friends. Andy said, “I’m glad we got to meet many of our current dealers and introduce our products and services to all our new friends in the RV dealer community. We’ll definitely be back next year. “